This one is my largest scale project yet. Old Sturbridge Village reworked their traditional summer beer-fest programming to be a 3-day event, encompassing New England themed food, drinks, and music.

I received the pre-designed logo, and was then able to run with designing all signage, print and digital pieces for the event. This includes menu and directional signage, a mapguide/program brochure, music festival style posters and flyers, promotional materials, and social media overlays. There were over 30 pieces of signage designed and produced for this event.

I based the color palette of the event off of the logo, being the bright orange and OSV-brand red. The Village’s other brand color is a brown, which I pulled in as well. For cover, header or otherwise less text-heavy pieces, I used the orange as a background color with summer-themed illustrations on top of it. For additional colors (like on the mapguide), I tried to keep to bright and playful colors to fit the summer theme.

The Festival Poster was the most fun part of this project for me, as I got to pull from my personal enjoyment of the subject matter. The Program & Mapguide Brochure is was challenging to pull together, but is the piece I’m most proud of from this collection of work.